The Worldwide Olympic Committee (IOC) on Tuesday introduced that Viacom18 Media Non-public Restricted has secured the unique media rights to broadcast the Olympic Video games Paris 2024 in India and the neighbouring subcontinent.
Viacom18 has additionally secured non-exclusive rights to the Winter Youth Olympic Video games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
By the settlement, Viacom18 will present multi-platform protection of the Video games, and free-to-air tv protection inside the area. Subsequent 12 months’s Olympics might be hosted by France in Paris, starting from July 26 to August 11.
“Followers throughout India and the Subcontinent will be capable of witness the magic of the Olympic Video games by means of this partnership with Viacom18,” mentioned IOC President Thomas Bach in an official assertion launched by IOC.
“As a dynamic sports activities and media market, this is a crucial strategic area for Olympic broadcasting, and this new media rights settlement will assist us encourage followers and younger folks throughout these international locations to interact with Olympic sports activities and the Olympic values,” he additional added.
”The Olympic Motion is getting stronger in India, buoyed by large medal-winningperformances by Indian athletes and their inspiring tales, a rising sporting tradition andan exponentially elevated entry to top-level content material for thousands and thousands of Indian sporting followers on their gadgets,” mentioned Anil Jayaraj, Viacom18 Sports activities CEO.
”We’re delighted that we will current reside Olympics content material to every Indian by means of our a number of platforms, and are proud to showcase the final word pursuit of sporting excellence all athletes embark upon to attain the height of sporting glory at Paris 2024,” Jayaraj mentioned.
The IOC works with media corporations worldwide to make sure that as many individuals as attainable can expertise the magic of the Olympic Video games. The Olympic media partnerships additionally contribute precious income that gives the long-term monetary safety of the Olympic Motion.
The IOC retained simply 10 per cent of those revenues, with the remainder being distributed to help the staging of the Olympic Video games, promote the worldwide improvement of sport and the Olympic Motion, and help with the implementation of the Olympic Agenda 2020 and Olympic Agenda 2020+5.
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Publish date: 2022-12-21 20:39:01
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