Days after the BCCI bagged a whopping quantity of over Rs 48,000 crore for the Indian Premier League (IPL) media rights for the 2023-27 cycle, former IPL chairman Lalit Modi, in an unique interview to NDTV, stated the IPL will develop into the No. 1 sports activities league on this planet.
The previous chairman of the cash-rich cricket league added that he believes that IPL media rights valuation will double once more within the subsequent cycle.
I All the time Mentioned That IPL Is Recession-Proof: Lalit Modi
The viewership is now in all probability the very best on this planet when it comes to the variety of folks watching and the eyeballs getting drawn to the sport. I've at all times maintained, and everyone laughed at me, that IPL is recession-proof.
“It truly is popping out to be true. We've got bought newer and newer fan bases becoming a member of in. However we now have to watch out going ahead. As a result of the youthful age group is totally on digital, that's the reason the digital rights have gone up tremendously in value however their expertise has not been so good in India as we speak,” Modi advised NDTV.
Modi was the IPL’s first chairman and commissioner. From 2008 to 2010, he performed a key position within the league’s administration. From 2005 to 2010, he served as a vice-president of the BCCI.
“It's the fan base that has achieved it (enhance IPL’s valuation). I've at all times stated that in three or 4 years it is going to double. The worth of IPL will proceed to double. In case you take a look at all my interviews from 2008, I stated that IPL worth will double when it comes to media rights.
“It has gone up by 98 per cent from the final cycle. From the final cycle to this cycle is 98 per cent and I'm telling you going ahead within the subsequent cycle, it is going to double once more,” Modi stated.
Modi fled India in 2010 amid claims of tax dishonest, cash laundering, and proxy possession, and has spent the following couple of years in London. He allegedly influenced the method of granting IPL broadcast rights in 2009 in alternate for a bribe of over 125 crores, in response to the Enforcement Directorate.
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