European esports organisation OG Esports has introduced a partnership with bookmaker 1xBet.
Because of the deal, the 2 events will be a part of forces to ‘develop high-end video content material’ along with displaying the bookmaker’s emblem on the organisation’s jerseys.
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The organisation mentioned the partnership will carry ‘extra worth’ to OG Esports’ Dota 2 and Counter-Strike: World Offensive rosters. The organisation joins the likes of Natus Vincere (NaVi) and event organiser ESL on 1xBet’s partnership roster.
2022 has been busy for OG Esports. In January, the organisation appointed Michael Schwarts as its Head of Esports and previous to partnering with 1xBet, it joined forces with British esports organisation LDN UTD as a part of a three way partnership into VALORANT esports.
Romane Sorine, Head of Partnerships at OG Esports, spoke on the deal: “Having the chance to depend with 1xBET on our aspect is fairly thrilling. As an skilled firm within the sports activities and esports area, we’re positive that 1xBET will assist us step up, much more, our initiatives, by not solely enabling us with extra sources but in addition with their concepts and experience.”
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The bookmaker turns into the eighth associate of OG Esports, becoming a member of vitality drink model Pink Bull, gaming peripherals producer SteelSeries, and blockchain software Socios.
Alex Sommers, Spokesperson for 1xBet, additionally commented: “Only a 12 months after its creation, the group managed to win The Worldwide, [and] received the dedication of a whole bunch of hundreds of followers in all corners of the globe. OG are in a position to ignite the hearts of followers because of brilliant performances and progressive views on CS:GO and Dota 2.”
“There’s a massive journey forward and, we’re positive, it is going to be accompanied by resounding victories. With 1xBet, the group will write a brand new, thrilling chapter of its historical past, #DreamOG.”
Esports Insider says: Bookmakers getting into offers with esports organisations is nothing out of the bizarre. With this specific partnership between 1xBet and OG Esports specializing in its CS:GO and Dota 2 rosters, it is going to be fascinating to see how their content material will stand out in a aggressive space of the business.
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