Former BCCI commissioner and chairman of the IPL, Lalit Modi, believes that the latest e-auction of the IPL media rights is a sign that the costs will solely go up as issues transfer ahead.
The BCCI offered the rights for the cycle 2023-27 for a whopping INR 48,390 crores, greater than twice what Star had paid for the earlier cycle. This time round, Disney bagged the rights to broadcast IPL within the Indian subcontinent for INR 23,575 Cr.
In the meantime, Reliance-owned Viacom18 took house the digital rights for the league with a profitable bid of INR 20,500 Cr. Following the bids, the IPL grew to become the second-richest league by way of cash per match.
“It’s not them(BCCI). It’s the fanbase that has executed it. I’ve at all times mentioned each 3-4 years it would double. The value of IPL will proceed to double by way of media rights, and it’s gone up by 98% within the final cycle. From the final cycle to this cycle at 98% and I’m telling you now, going ahead within the subsequent cycle, it would double once more,” Modi advised NDTV.
“It’ll undoubtedly overtake NFL” – Lalit Modi
At present, the world’s richest league is the NFL however Modi believes it’s only a matter of time earlier than the IPL takes over from its American counterpart.
“The broadcasters usually are not silly sufficient to shell out this sort of cash in the event that they’re not going to recuperate it. There could also be a loss in 12 months 1 or so, however not going ahead. so I feel it’s the followers and solely the followers that dictate the phrases.”
“It’ll undoubtedly overtake NFL, I’ve at all times mentioned it’ll be the no. 1 sports activities league sooner moderately than later, however it all is dependent upon the innovation for the OTT platform, the digital platform,” he additionally added.
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